Buy Leads Online | Should You or Should You Stay Clear?

Businesses looking to buy leads online is a practice that has been used for many years. It’s a quick and easy way to get new customers. However, there are also risks involved with buying leads online—not only for your ROI but also for your business reputation. Additionally, there are other factors which make it difficult to determine whether or not buying leads online is the best business practice for you.

In this article, we’ll explore what makes buying leads so appealing and why that might not be the best option for your business in the long term.

READ: Don’t Underestimate the Power of Local Search Optimization | Utilize Local Intent

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What is Buying Leads Online?

If you’re in the business of selling products or services, you’ve probably heard of buying leads online. Buying leads is a business practice in which companies pay for leads—people who have shown interest in their product or service. Leads are often collected through an online form, and they can be purchased from a variety of sources. Here are some things you should know about buying leads:

  • Leads are usually people that have filled out an online form or entered their information on a company website or within an email newsletter.
  • The main goal for businesses that offer this service is to collect as many new customer contacts as possible so they can market these potential clients to local businesses.
  • This type of marketing tactic has been around since before the internet was created!

READ: Why Google is Changing and How it Benefits You!

What is the Best Company to Buy Leads From?

There are many companies that offer B2B leads, but some of the best (and most reputable) are DiscoverOrg, ZoomInfo, Lusha and AeroLeads. When buying leads, make sure you are buying from an ethical, legitimate company.

Benefits and Drawbacks of Buying Leads Online.

Buying leads online is an effective way to get new customers. However, it’s important to understand the pros and cons of this process before making a decision.

Here are some benefits of buying leads online:

  • Cost-effective and less time-consuming than other methods
  • More control over who you target (for example, specific demographics or geographic locations)
  • Allows you to expand your business without hiring new employees or investing in physical space

Here are some cons of buying leads online:

  • Buying leads can be expensive. You may have to pay a lot of money upfront for the leads, and you’ll need to keep paying every month or year until they’ve been converted into customers. This can be particularly problematic if you’re not sure how effective your sales team will be at converting these new leads into customers.
  • You’ll also need to make sure that the leads you’re purchasing are legitimate. You don’t want to waste your time and money on fake or outdated data.

READ: What Is CRO (Click Rate Optimization)? Do I Need It? Can I Do It?

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Buy Leads Online | Should You or Should You Stay Clear? 2

Buying Leads Online as a Business Practice.

Buying leads online can be a good way to get your business started, and it can be an effective way to expand your business. The most common reason people buy leads online is because they don’t have time or money to invest in other forms of lead generation.

While this may seem like a viable option at first glance, there are several reasons why you should stay clear from purchasing leads online:

  • It may seem like buying leads is quicker and easier than traditional methods, but there are many factors that make it more expensive than other forms of lead generation such as direct mail or outbound telemarketing.
  • Another reason why many companies choose not to purchase leads online has something do with ethics: some people consider this practice unfair since businesses cannot viably compete against companies who resort such practices; therefore, consumers end up paying more money than expected due to lack competition among retailers selling similar products!

Search Engine Optimization – A Better Option.

Search engine optimization (SEO) is a long-term strategy that requires time and patience. It’s also a natural process, which means your website’s search ranking will gradually increase over time as you continue to add new content to the site. In addition, while PPC advertising can bring in qualified leads, it’s not as cost effective as SEO.

Overall, I would recommend using SEO over buying leads online if you want to build your business slowly but surely without spending much money on marketing.

The most important thing to remember is that it takes time for any type of marketing to show results. You can’t expect immediate changes in your business or website traffic. If you want results, be patient and stick to the plan.

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How Do You Find Leads Online?

Why SEO is Better Than Buying Leads Online.

SEO is a long-term strategy that can help you attract leads over time. By using organic methods to get your business in front of your target audience, you’re less likely to be hit with penalties or have your site removed from search results due to spammy tactics.

SEO is also a more natural way of attracting leads because it isn’t seen as “buying” traffic like paid ads are. If you’re worried about being able to keep up with the maintenance work needed for SEO, don’t worry! We’ll help you set up an SEO strategy that works best for your business, so it doesn’t become too much work down the line.

We believe that in order for businesses to grow organically (and sustainably), they need access not only affordable but also high-quality content marketing services such as our own here at Be the Square Digital Marketing.

Although buying leads is quick and easy, the results from a well-organized SEO campaign will always be better.

You might be wondering, “If I buy leads online, will my business grow?” The answer is no. At least not in the way that you want it to. Buying leads online can be quick and easy, but it won’t help grow your business in the long-term.

If you want to earn more revenue or gain new customers for your business, SEO is probably a better option than buying leads online. Although buying leads can be a good way to kickstart an SEO campaign (especially if you don’t have existing rankings), they don’t provide quite as much value over time as organic search engine optimization (SEO).


We hope this guide has helped you make a decision about buying leads online. As with most things, there are pros and cons to buying leads online, as well as other methods such as search engine optimization (SEO). The best thing to do is always weigh up the options and choose what works best for your business at that time.

If you want to chat about your digital marketing strategy, we’re here to help! Call us for a free consult on 833-277-8273 or email directly at

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