Why Google is Changing and How it Benefits You!

The Google Change

Google is one of the biggest companies in the world, but it’s also constantly changing and updating its platforms. One of those changes is with how you search on Google. With these new updates, you’ll be able to find what you’re looking for faster and easier than ever before!

READ: How Google Wants You to Engage with Your Customers

Google Change - How Googles Algorithm Change Can Benefit Your Business

What is changing?

Google has announced that it will be changing the way it ranks websites for search. These changes will affect more than just how well your website is ranked; they also have implications for how users interact with your website, both on desktop and mobile devices.

The new requirements are as follows:

  • Mobile-friendly design: Websites must now be designed in such a way that they are easy to use and navigate on smartphones and tablet devices. This will likely require changes to your site’s layout or functionality so that it’s optimized for smaller screens (or at the very least, uses responsive web design).
  • User experience: In addition to providing an enhanced user experience (UX), Google wants websites with higher engagement rates across all platforms—desktop, mobile phone, tablet etcetera—and lower bounce rates (the percentage of visitors who leave after viewing only one page).
  • Content quality: Google wants its users’ search results pages (SERPs) filled with high-quality content from authoritative sources rather than low-quality “thin” content created by people looking to get traffic from Google without doing any real work or adding any extra value to the user.

Why is it changing?

The primary reason for the change is to help you find the best content, sites and information.

The goal of Google is to provide users with the most useful information possible when they search for something. This means that it needs to be able to understand who you are and what’s important to you. If you are searching for a car dealer in your area, Google may display results based on where your last car purchase was made or what brand of cars were sold near your home address. Your search history will also be taken into consideration when serving up results.

Google wants everyone who uses its products to get the best experience possible by providing them with relevant results based on their preferences and past behavior patterns.

Are there benefits to me as a business owner?

The answer is yes!

Google’s changes to their algorithm have been in place for a while now. As a business owner, you probably noticed an increase in your organic search traffic and conversion rates within the last few months. That’s because Google has been rolling out updates over time to make sure that they are making everything work better for users and businesses alike.

The most notable changes include:

  • Improved user experience – Google wants to make sure that tracking down the best results takes less time for users by providing them with more accurate information about what they want as soon as possible. In turn, this means you can expect higher click-through rates on your website from appearing higher up in results pages—and more visits from each visitor!
  • Improved conversion rates – You can expect to see a shift in your click-through rate as well. Many businesses have seen an increase in their conversion rates since Google’s changes were implemented, which means that more people are clicking on the links that take them directly to your site. This means more traffic for you!

How do I know if my website is complying with the new requirements?

In order to ensure that your website is compliant with Google’s new requirements, you can use the following tools:

  • Google Search Console. This tool allows you to see how well your site performs in search results and gives you access to a number of useful reports. For example, one report will show you how many pages on your site are indexed by Google. While this isn’t an indication of whether or not your site meets the Mobile Friendly criteria, it does give some insight into what users are seeing when they search for something related to your business or industry.
  • Google Mobile Friendly Test. This tool provides an easy way for anyone who visits it (even if they’re not logged into their account) to quickly see if their website passes all of the required criteria for being labeled as mobile-friendly by Google Search Results.[1] However, since this tool was released after 2015 and doesn’t take into account all of the changes made in 2018/2019, it may not always be 100% accurate when determining whether or not a site complies with those standards; therefore we recommend using both tools together in order to get a more complete understanding about which areas need improvement on each page!

Will it be difficult to make the changes required?

The changes Google is making are not difficult to make. Most of the changes require either a redesign, new technical implementation, or new content strategy. The difficulty will depend on how much work you need to do on each item. You may have to add some new pages and content while removing others. That can be time consuming, but it is fairly straightforward if you have a general idea of where you want to go with your site and what resources you have available to make these changes happen quickly and efficiently (this may include hiring someone else).

READ: Optimizing Your Blog for Humans Instead of Google Results: A Guide to Google’s Helpful Content Update

Google Helpful Content Update - How it can Benefit You and Your Customers

How will Google measure my website against the new criteria?

Google does not provide detailed information on how it will measure your website against the new criteria. However, Google has confirmed that it will use a combination of data from Google Search Console and the new Page Experience Report in Search Console to determine how your site performs.

Once you have access to the Page Experience Report, you should be able to determine (and improve) your website’s quality factors.

This change is likely to have a significant impact on your site’s ranking in Google search results. You should closely monitor the results of your website and any changes that you make to improve its quality factors. If you see an increase in traffic after making changes, then it may be worth continuing with those changes.

What happens now?

If you have not already, it is important to make sure that your content is relevant and useful for your users. With Google moving towards a more user-focused approach to ranking websites, you should also review the way in which search results are displayed to ensure that they align with this new focus. It may be time for an SEO refresh!

Google is shifting towards factoring in a more user-focused approach to ranking your website, which may mean an SEO refresh for your site.

Google is moving towards a more user-focused approach to ranking your website, which may mean an SEO refresh for your site. Google has been making changes to their search algorithm for years and this is the latest change, but it will not be the last.

Google’s latest update focuses on a user-focused approach to ranking websites rather than focusing on specific keywords or queries that users are searching for. This means that if you have a great website with relevant content, Google will reward your efforts by showing your site at the top of their results pages when people search for related terms or phrases.


If you have a website, it is important to make sure that it is compliant with the new requirements. You can do this by making sure your site follows Google’s guidelines and also updating any outdated content on the site.

Have you developed a strong SEO strategy to help your website rank with Google’s Helpful Content Update? We create, plan and execute content strategies that make you the authority, provide useful information and repeat clients. Contact us today at hello@bethesquare.com or 833-277-8273 to discuss how content can save your rankings!

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