How Google Wants You to Engage with Your Customers

How to engage with customers online?

It’s not just about search anymore. Google has spent the past 20 years building a suite of products that helps you and your customers find what they need. Now, they’re focused on making those products even better for businesses to engage with customers in real-time—on the go and across devices.

READ: What Google Means by Quality Content

How Google Wants You to Engage with Customers - Be the Square Digital Marketing

What’s important to your customers?

  • What are the most important things to your customers?
  • How can you figure that out?

What’s important to your customers? It’s a simple question, but it’s not always easy to answer. As you grow and gain more customers, how do you make sure their needs remain top of mind? The quick and easy answer is: Ask them! But even if they give an answer that sounds good on paper (like “we want better shipping options from our website), it doesn’t necessarily mean anything unless we dig deeper into what they actually mean by this statement.

How do you engage with customers across different channels?

The first step is to create a voice for your brand. This should be done through the use of different social media channels, emails and webpages. In addition to this, you’ll also need to develop mobile apps that are designed with the same goal in mind: engaging with customers across different channels.

Once you’ve created a voice for your brand, it’s important to develop an inbound marketing strategy that reflects this voice. This should include things like blog posts, articles and whitepapers. You’ll also want to create videos that demonstrate how your product or service can benefit customers.

Once you’ve created a voice for your brand and developed an inbound strategy, it’s time to start promoting your content. This will be done through social media posts, paid advertising and email marketing. By creating this content and promoting it effectively, you’ll be able to attract new customers.

READ: How to Manage Your Social Media Marketing Week

How do you build a two-way conversation with customers?

This is the most important question to ask yourself when building a two-way conversation with your customers.

  • What do you want to accomplish? You can use customer feedback for almost anything: learn what your customers want, improve your product or service, improve your marketing strategy, and improve your business as a whole.
  • How will you get there? There are a number of tools available to help you build one-on-one conversations with customers—from live chat software like Intercom or Drift, to survey tools like SurveyMonkey. Whatever tool feels right will depend on what results they can produce and how well they fit into the rest of your marketing strategy.

How do you use your insights to better serve your customers?

  • Personalize content. If you’re generating insights from your customer data, you can better personalize the content on your website. You can also use this information to create a better experience for customers when they visit your site—for example, by providing personalized recommendations and features based on their interests and previous purchases.
  • Improve customer service. Customer service is one of the most important parts of any business; if customers have a problem or issue with their purchase or experience with your company, they’ll be quick to complain online—and that’s never good for business!

By using what you learn from analyzing customer data in Google Analytics (and other sources), you can quickly identify problems that need addressing before they get out of hand and impact sales negatively. This will also help improve loyalty among existing clients through more positive interactions between them and sales reps at all levels within an organization’s chain-of-command.

How to Engage with Your Customers Online - A Google Guide

How do you turn customers into fans of your business?

As a business, you want to make sure that your customers know you care about them. The best way to do this is by listening to what they have to say and responding appropriately when possible.

By using Google Analytics, you can gain valuable insights into how people are engaging with your brand or business online. You can use this information as a starting point for creating better experiences for your customers—and hopefully turn some of them into raving fans!

Google Analytics is a free tool that can be used to track the way people interact with your website or mobile app. It’s available in many different forms, from basic web analytics to more advanced tools like A/B testing and real-time reporting. By collecting and analyzing data about what users do on your site (and how they feel about it), you can find out which features are most popular—and which ones need some work!

Engaging with your customers will help them stay interested in your business.

You want to keep your customers interested in your business. And it’s no secret why: engaged customers are more likely to purchase from you, refer others, and help out with future promotions. But how do you ensure your brand stays top-of-mind?

The answer is simple: engage with them! You don’t need to be a professional marketer or copywriter—just start a dialogue with them. Your customers want to feel like they matter. They want someone at the other end of the screen who will listen, engage in conversation (even if it’s just about weather), and appreciate their input. And when you pay attention like this, it will show that your company takes its relationship with clients seriously and cares about its community members as individuals.


It’s important to remember that this is just the beginning of a two-way conversation. As a business owner, you’re in constant communication with your customers and they expect you to be responsive, whether it’s through email or social media. If you want to stay on top of their minds, then it’s best to listen first before speaking up about anything else—because when it comes down to it: Your customers will always have something more important than what you have to say!

If you have something to say, drop a comment below! Or if you have a question or want to talk strategy you can contact us directly at or contact us today!

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