What is CRO (Click Rate Optimization)? Do I Need It? Can I Do It?

What is CRO?

Let’s get started with a simple definition of click rate optimization (CRO).

So, what is CRO? Click Rate Optimization is the process of increasing a website’s conversion rate by optimizing the website’s elements that lead to clicks. CRO can be used to increase revenue by improving the conversion rate on your site and increasing online sales or leads. You might wonder why you should optimize your click-through rate, or how it can benefit your business; I’ll explain all of this below!


What is CRO click rate optimization - Be the Square Digital Marketing

There are many questions about whether and how to optimize clicks

There are a lot of questions when you ask what is CRO (click rate optimization)? If you’ve ever wondered how to optimize clicks, or if CRO (click rate optimization) is right for your website and business, then this article is for you.

Typically, I recommend CRO (Click Rate Optimization) for large websites with a lot of traffic. It’s also great at helping sites with high bounce rates convert more visitors into leads and customers. On the other hand, if your site is small and doesn’t get much traffic yet, it may not be worth investing in CRO now — but that doesn’t mean it won’t be in the future!

What is CRO?

What is CRO? CRO, or click rate optimization, is the process of optimizing your website to increase the number of visitors who click through to your website. This type of optimization is not about making your website more attractive; it’s about making it more effective.

A common misconception is that CRO is only for e-commerce sites and online stores. In fact, all websites can benefit from CRO strategies because these strategies help increase traffic and engagement—which ultimately leads to increased revenue for a business.

There are many different types of CRO strategies, but they all share the same goal: to increase the number of clicks on your website. You can implement CRO strategies through web design and copywriting, which are both equally important.

READ: 7 Tips For SEO Content Creation

Do I need CRO?

CRO is not just for eCommerce sites.

CRO is not just for big businesses.

You might be thinking that CRO is only necessary if you’re selling a lot of products online. But that’s simply not true. CRO can be used to improve any website, no matter what you do or how big your business is. Just think about it: If you have an online presence, then people are visiting your site every day—and there’s a good chance they want to buy something from you! That makes the chances of making money from those visitors pretty high, whether it’s through sales or subscriptions.

Just because a company isn’t in the e-commerce space doesn’t mean it won’t benefit from optimizing its website through CRO tactics like A/B testing, form optimization and conversion funnels.

There are plenty of examples of businesses that don’t sell products or services online, but still optimize their website using CRO tactics. For example, banks and insurance companies often use A/B testing to determine which offers work best for their customers and how they can get more people to apply (or even become long-term customers). Even restaurants have been known to use CRO tactics like heatmaps in order to better understand what diners look at on their menus.

Can I do CRO?

Yes, you can do CRO. But before you go all in, let’s look at some of the things that make CRO a good fit for your company and your team:

  • CRO is a process. It takes time to see results from changes you make on your site. You might see immediate improvements after making an adjustment to UX or content, but it could take weeks for users who visit during a specific promotional campaign to be converted into customers. Your company needs patience in order to stick with this strategy over time and ensure that it works as intended.
  • CRO is a skill set. If you have someone who has experience in marketing or analytics, they may be able to pick up the basics of CRO fairly quickly by attending webinars and reading blog posts on the subject matter — but if no one on your team has these skills already (or doesn’t want them enough), then hiring someone new could be beneficial down the road when they’ve mastered what they’re doing here at work every day!
  • CRO requires a team approach to implement new ideas because leadership relies on input from employees across departments.

To get started with CRO, you need to know a few things about your website: what kind of content is on it, how often people visit it, and where they go when they leave. You also need to know what kind of traffic you want to attract—and why they’d want to come back. That way, you can tell if your efforts are working or not. If you haven’t already, you must make sure you capturing all your analytics properly. If you haven’t already, I suggest you set up Google Analytics as soon as possible.

Once you’ve got all that information, here are some tips for conducting CRO:

  1. Write down everything you know about your website so far: what kinds of visitors it gets and where they go after visiting; who visits most often and why; etc. This will help you figure out what steps would be most effective for improving your site’s performance!
  2. Test different versions of pages by showing them randomly to different groups of visitors until one version outperforms the others significantly enough for them to be statistically significant.
  3. Test things like different headlines, calls to action, and content layouts on your site until you find the ones that work best for each page.
  4. Test different designs/colors/images for your site’s homepage or other important pages; this can help you figure out what catches people’s attention most effectively and make sure your design isn’t holding them back from finding what they want!

HubSpot has written a fantastic article regarding A/B testing that can help guide you in your CRO efforts!

Does CRO work?

Yes, CRO works. It’s a process and not just a set of techniques or strategies.

It is a method that aims to improve the performance of your website by increasing its conversion rate. In other words, it helps you convert more of your visitors into customers or even leads.

What is CRO and A B Testing - Be the Square Digital Marketing

It is also an important technique for optimizing websites for the purpose of improving engagement and conversion rates (i.e., getting users who visit your site to do what you want them to do). It involves evaluating each element on a page in order to ensure that it supports user goals (the action you want users take) while eliminating distractions from the page that may cause them trouble completing their goal(s).

CRO can be used as both a standalone strategy or as part of an overall digital marketing strategy across multiple channels (including email marketing campaigns).

While CRO is an important element of a cohesive digital marketing strategy, it’s also an essential element of any website or application. If your business wants to improve its online presence and drive more traffic from search engines, social media platforms and other sources, then you need to optimize your site for conversion. This means that you have to make sure that each page on your site supports user goals while eliminating distractions from the page that may cause them trouble completing their goal(s).


If you’re still confused about CRO, don’t worry. It can be confusing for a lot of people. But the bottom line is that it will help your business if you do it right and follow some basic principles. If you have questions or need help with your CRO strategy, contact us today!

We can develop a strong online campaign for you business!

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