Let’s Get Into SEO NYC!
Local SEO NYC is a great way for businesses to get found online. In fact, organic search is so important that Google has said it could be the difference between “survival and failure” for many companies. But don’t just take my word for it: read these five reasons why SEO should matter to you as an NYC business owner (or from anywhere else in the world).
Reason #1. Because everyone else is doing it
Let’s face it: in the world of business, if you don’t play by the rules, you’re going to get left behind. What does this mean for you? Well, if everyone else is doing SEO NYC, then that means that those who aren’t are losing out on a lot of potential customers and revenue. Remember—you are competing with other businesses in New York City. If they have their presence online established and optimized for SEO purposes (which is an important part of digital marketing), then there’s no reason why yours shouldn’t be as well.
Online advertising has become an essential part of any company’s marketing strategy these days—and with good reason too! According to Forbes magazine: “90% of consumers use search engines at least once per week when looking for products or services they want or need.”
Reason #2. Organic search is king
Another reason why it’s important for businesses to care about SEO NYC is because people are using search engines to find information. In fact, according to the Pew Research Center, more than 5 million searches per minute are made on Google each day!
This should be no surprise as search engines have become one of the most popular ways to find information online. Search engines also give users what they want: reliable results and fast delivery times. People want answers quickly and they get them by searching with keywords that relate directly with their questions or needs. So when someone searches “cheap apartments in Brooklyn” chances are they’ll land on an apartment rental website. If you were number one in Google’s search results for this term, then you would likely get more clicks than any other site and you know how valuable those clicks can be!
Reason #3. Word of mouth is important, but SEO can make that more effective
Word of mouth marketing is one of the best ways to get new customers and increase revenue. Your happy customers will recommend your products and services to their friends, family members, coworkers, etc., which leads to more sales for you. However, if you don’t have a solid website or presence online (and even if you do), this process can be slow going and might not get as many results as it could if it were done correctly with SEO NYC in mind.
With SEO in place on your site or business profile pages, people who come across them will be able to see that information immediately because it has been optimized for search engines like Google so they can find what they are looking for quickly and easily. This can lead potential customers who may not have heard about what you offer before finding out about it through an internet search engine query (i.e., “best New York City photographer”) which means not only does word-of-mouth reach more people but also those who aren’t connected with anyone else offline yet!
Reason #4. SEO is cost-effective
The other benefit of SEO NYC is that it’s extremely cost-effective. While getting ranked on Google doesn’t guarantee a flood of new customers, it does make the prospect of receiving more business much more likely. And if you’re busy running and growing your business, you might not have time to focus on marketing yourself or your brand in ways that can attract new customers—but this is exactly what SEO can do for you.
The great thing about investing in SEO NYC is that it’s an investment with guaranteed returns—there’s no risk involved! You won’t be spending money on something that may or may not work; instead, you’ll be putting money towards something which is guaranteed to pay off over time, as long as you stay committed to your strategy and keep doing the right things (and avoid making any major errors).
Reason #5. SEO can help improve your website’s UX
Search engines like Google are constantly changing, so it makes sense that SEO strategies should evolve as well. SEO NYC is no longer just about stuffing keywords in your content to get a high rank on Google; now it’s about creating content that users want to read and share—content that solves their problems and answers their questions.
The key to improving user experience (UX) is understanding what makes people tick: who they are, what they want, how they behave online and offline, etc., then using this information to create highly tailored experiences for them based on those insights. For example, if you know that most of your customers in NYC are millennials between the ages of 18-35 who love technology then maybe it would make sense for you to invest more resources into developing an app or landing page with relevant content aimed at this group instead of just pushing out another newsletter blast about “this month’s special deal” or “our new product line.”
SEO NYC is a long-term strategy. It’s not something you can do once and expect immediate results, but if done right it will help your business get found by people looking for products or services like yours.
A smart SEO strategy is one that uses keywords that are relevant to what you sell, while also sprinkling in long-tail keywords (keywords with three words or more) to find users who may have less of a need but would take longer to find on their own—and therefore be more likely to make a purchase from you.
Overall, it’s easy to see why SEO is important for NYC businesses. It’s not just about getting the most exposure possible; it’s about how effectively you can reach your customers and get them in your door. Good SEO practices will make sure your business is found online by people who want what you have to offer, while also making sure they stay engaged with your brand long after their initial visit or purchase—which means repeat business!
We help NYC businesses get found! We can help you with your Local SEO Strategy so you don’t miss out on any more money!