Foundations of Social Media Marketing – Part 1 | A Critical Thinkers Guide to Social Media

Guide for Social Media Marketing

Social media is everywhere. It seems like every business has a presence on Facebook, Instagram or Twitter, and these platforms are often used as the backbone of marketing campaigns for new products and services. But this overload of information can be overwhelming for any business owner who wants to learn more about social media marketing. In this post we will cover the basics of social media marketing including why it’s important for your business growth, how it increases customer engagement and how you can use social media in your own life!

READ: How-To Create a Social Media Calendar That Works!

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Foundations of Social Media Marketing - Part 1 | A Critical Thinkers Guide to Social Media 1

Introduction Social Media Marketing Guide

Welcome to the first installment of Foundations of our Social Media Marketing Guide, a series about what you need to know about digital marketing. If you are new to this topic, then this article is the place for you!

In this article we’ll talk about what social media marketing is and why it’s important. We’ll also give you tips on how to use critical thinking in your next social media marketing campaign.

What is social media marketing?

Social media marketing is the process of gaining traffic or attention through social media sites. Social media marketing can be used for brand awareness, lead generation, customer engagement and sales. It can be done by creating content that attracts attention and encourages people to share it.

The tools used in social media include:

  • Blogging – creating a blog about your business or industry, writing about tips or news you think will be interesting to readers on blogs related to your niche.
  • Twitter – sharing information in 280 characters or less.
  • Facebook – posting updates with photos/videos/links which people who like you page can see in their newsfeeds.
  • LinkedIn – creating a profile, sharing content that’s relevant to your industry and connecting with other users.
  • Pinterest – posting images which people can pin on their boards.
  • Instagram – sharing photos and videos with followers.
  • LinkedIn Groups – joining groups related to your industry and engaging in discussions.

Statista has some great statistics on the daily use of social media. Hootsuite has also compiled a list of Instagram statistics that are worth a read. And they have also given some awesome insights into Facebook.

READ: How to Simplify Your Social Media Marketing Strategies

Why is social media marketing important for business growth?

To get a better understanding of the importance of social media marketing, you must first understand why it is so important to businesses. There are several reasons why social media marketing is necessary.

  • Social media is a great way to spread your message around the world.
  • Social media builds brand awareness and improves customer relationships.
  • Creating a community on social media can help you connect with like-minded people that share similar interests, which can lead them back to your business or website for more information about what you offer. This creates an opportunity for sales opportunities in the future as well as building trust within this community by providing valuable information regarding products/services offered from their perspective instead of just trying sell something right away!

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Foundations of Social Media Marketing - Part 1 | A Critical Thinkers Guide to Social Media 2

How Social Media Increases Customer Engagement

Social media websites allow you to engage with customers in a way that was not possible before. It can also help increase customer engagement by allowing you to listen to what your customers are saying about your brand and make changes accordingly. You can interact directly with consumers, giving them the opportunity to provide feedback on how they feel about a particular product or service, which then allows you to create better products in the future.

Social media is an essential part of every modern business’ online presence as it allows companies instant access to information about their products, services, and brand reputation. Social media allows businesses the ability to communicate directly with customers without having any middleman involved (such as advertising agencies).

READ: How Does Social Media Impact Your SEO?

A Critical Thinkers Guide to Social Media Part 1

Social media marketing has become a vital component of most businesses’ marketing strategies. It has emerged as one of the most effective ways to reach customers, engage with them and build brand awareness.

In this guide you will discover what social media marketing is, why it’s so important for business growth, how critical thinking can be used to make smart decisions about social media and how to use critical thinking skills in other aspects of your life.

  1. Think purpose, not platform. The first step in creating a successful social media strategy is to decide on your purpose. What do you want from the platform? Is it simply to connect with customers and build brand awareness? Or do you want to drive sales and conversions through social media?

    Once you’ve answered these questions, it’s time for some critical thinking: Do you have the resources to use social media effectively? If your brand has no budget for paid advertising, it may be best to focus on organic growth instead. Do your competitors have active social media presences? If so, consider how yours can differentiate itself from theirs.

  1. Use social media to create context around your products and services. Social media is a great way to tell the story behind your brand. If you’re struggling with content creation, try building an editorial calendar or using tools like Canva and PicMonkey to create visuals that showcase your product. Consider which platforms are most important for your business and how they fit into your overall marketing strategy. Consider the following: What social media platforms are most important for your business? How do you want to use them? Can you create a compelling story that showcases your brand?
  2. Use social media to gain insights into your products and services and use the information to make your products better. For example, if you notice that people don’t understand how to use your product, use social media to get feedback from customers. If a lot of people are asking for more information on how to use your product, create tutorials or email campaigns.
  3. Use social media to create a community and join in in community discussions. This can help you build relationships with your customers and potential customers while also giving you valuable insights into what they want. If you’re using social media as a marketing tool, don’t just focus on selling.
  4. Use social media to gain insights into your competitors. You can learn about the types of products your competitors are offering and the way they market them. You’ll also be able to see how successful their campaigns are, giving you ideas for your own.
  5. Analyze how the form affects the message. The form of your social media content can greatly affect its message. For example, images and videos will convey a different feeling than plain text. When creating content for social media, think about how you want your audience to feel when they see it.
  6. Use the T-H-I-N-K anagram.

T – Is it True?

H – Is it Helpful?

I – Is it Inspiring?

N – Is it Necessary?

K – Is it Kind?

Students are now being taught how to read, interpret and identify useful information (and fake information) on social media. Follow their teachings to improve your social media game by making sure that your content is true, helpful, inspiring and necessary. And above all, make sure it’s kind.

READ: What Is Content Strategy?

Understanding the fundamentals of social media marketing is an important skill for any business owner or marketer.

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Foundations of Social Media Marketing - Part 1 | A Critical Thinkers Guide to Social Media 3

Social media marketing is about building your brand, growing your business and engaging with people on a personal level. It can be used to create content for blogs or websites, but it’s also about connecting with customers on social platforms like Twitter and Facebook. Social media is an important part of digital marketing because it allows you to connect with your potential customers outside of traditional advertising channels such as radio or newspaper ads.

With social media marketing you can:

  • Build relationships with existing customers.
  • Create new leads by targeting users based on their interests or demographics.
  • Increase sales by offering discounts or special promotions.

A Quick Social Media Marketing Guide FAQ’s

What is meant by “social media marketing?”

Social media marketing is a form of digital marketing that involves using social networks to promote your business. It’s a great way to reach new customers, build relationships with existing ones, and keep up with trends in your industry.

How do I know which social media channel to market on?

There’s no one-size-fits-all answer to this question. If your business is a start-up, you may want to post on Facebook and Twitter, then move on to Instagram when you’ve got more money and resources at your disposal. If you’re an established company with a product that’s in high demand, you might want to start with Instagram and move on to Facebook after that.
It really depends on what your goals are!

What is a social media strategy?

A social media strategy is a way to organize your time and resources so that you can have the biggest impact on your brand and generate the best results. It helps you understand who your customers are, what they’re looking for, and how to reach them.

Why is a social media strategy important?

A social media strategy is important because it allows you to create a cohesive presence across all of your platforms, which is key to staying relevant in today’s competitive landscape. Your audience can get overwhelmed with too many messages and not enough focus, so having one voice across all platforms allows for consistency and clarity. It also helps you keep track of what works and what doesn’t, so that you can make adjustments as needed.


Social media is a powerful tool for business growth, but it can be difficult to understand how to use it effectively. By understanding the fundamentals of social media marketing, you’ll be able to make better use of this platform and maximize your ROI on each post or ad spend. In this article, we’ve covered some of the most important concepts behind social media marketing—from its definition to how it impacts customer engagement—and given you some tips on how to implement them into your own strategy. Hopefully these insights will help guide you towards success with your next campaign!

If you’d like to discuss your Social Media Marketing Strategy, contact directly at or 833-277-8273

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