What is SEM (Search Engine Marketing)?

What is SEM (search engine marketing)? There are many different types of SEM that help businesses get their foot in the door and gain visibility on Google and other search engines. SEM includes a variety of tactics like pay-per-click (PPC), display ads, social media advertising and more – but all these methods have one thing in common: They require some level of investment from your business.

READ: What is SEO / Search Engine Optimization?

What is SEM search engine marketing - Be the Square Digital Marketing

So, What is SEM (Search Engine Marketing)?

SEM is the process of advertising on search engines. Advertisers bid on keywords related to their products or services, and then pay each time a user clicks on their ad. SEM offers a highly targeted audience because it matches the ads directly to user search queries. SEM helps you generate leads, sales, increase brand awareness and traffic to your website.

Types of Search Engine Marketing (SEM)

There are many types of search engine marketing, and they work together to help you achieve your goals.

  • Pay-Per-Click (PPC) is a form of online advertising that enables you to pay for clicks on ads that appear in search engine results or at the top of the results page.
  • Search Engine Optimization (SEO) refers to a set of techniques used to improve your website’s ability to rank higher in search engines’ organic listings. This can include optimizing titles and meta descriptions, increasing site speed, creating high quality content and linking back to relevant websites.
  • Social media marketing involves using social media platforms such as Facebook, Twitter and LinkedIn for promoting an organization’s brand or products/services through various forms of content sharing like status updates, blogs etc.
  • Display advertising involves placing advertisements on other websites through networks like Google Ads which are likely going appear next time someone searches something related with what you want them to see your ad instead!

You should also consider additional forms of SEM such as email marketing, video marketing or influencer marketing.

Benefits of Using Search Engine Marketing (SEM)

When you’re asking, “What is SEM?” and can it benefit my business. Search engine marketing (SEM) is a way to increase your website traffic, brand awareness and lead generation. Here are some of the benefits of SEM:

  • Increase website traffic
  • Increase brand awareness
  • Increase lead generation
  • Increase sales
  • Customer loyalty

Search engine marketing helps you achieve these goals by improving your search engine rankings. This can help you get more organic traffic from people in search of products or services like yours, which leads to higher conversions rates for businesses using SEM compared with other forms of advertising.

What is SEM and why is it important

Tips to Implement Search Engine Marketing Campaigns

As you can see, Search Engine Marketing is a complex process that involves many different factors. To make sure your SEM campaign succeeds and you get the best results possible, we recommend following these tips:

  • Choose the right keywords
  • Choose the right bid
  • Choose the right landing page
  • Choose the right ad format
  • Choose the right ad placement
  • Choose your campaign structure (website or PPC) and time of day that works best for your business model to run it most efficiently using available budget constraints

SEM is an effective way to drive more traffic and generate more leads.

SEM is an effective way to drive more traffic and generate more leads. It’s a paid search advertising strategy that allows you to reach the right audience, at the right time, with the right message.

The best part? It’s measurable and accountable. SEM allows you to see how many people are clicking on your ads, whether they saw it or not, how long they stayed on your page (and where), and if they actually converted into paying customers.


In this article, we’ve discussed the different types of SEM. Even though it may seem like an overwhelming topic at first, don’t let that stop you from trying out these strategies! As long as you keep your eyes open for new opportunities, stay creative with your campaigns, and keep up with industry trends—you can make sure that your brand stays ahead of the competition when it comes time to strategize.

We help businesses like yours develop strong, sustainable and effective SEM campaigns to dominate online. If you have a project you’d like to discuss, we’d love to hear it!

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