What is Google’s E-A-T SEO Algorithm and How it Affects Your Rankings

The E-A-T Algorithm is a ranking signal that Google uses to determine which websites are most relevant to your search. The acronym “E-A-T” stands for Expertise, Authoritativeness, and Trustworthiness. In this post, I’ll explain what it is and how you can improve your website’s ranking in search results by improving its E-A-T SEO score.

READ: What is SEO / Search Engine Optimization?

1. The E-A-T Algorithm
2. What is an Expert?
3. What is Authoritativeness?
4. What is Trustworthiness?
5. E-A-T SEO Tips

Google E-A-T SEO Algorithm

The E-A-T SEO Algorithm

The E-A-T SEO Algorithm is a ranking signal for the search engine ranking algorithm. It can be thought of as a component of that algorithm or as being part of the search engine’s ranking criteria.

The E-A-T Algorithm is a ranking signal that assesses how well your site satisfies the following three criteria: Expertise, Authoritativeness, and Trustworthiness. These three criteria are evaluated according to two main factors: the quality of content on your website (which affects all three) and your reputation as an authoritative source within a given industry (which affects Authoritativeness and Trustworthiness).

Factors Considered By the E-A-T Algorithm

The E-A-T SEO algorithm considers a variety of factors, including:

  • The authority, reputation and trustworthiness of your site.
  • The quality of your content on the page.
  • The freshness of your content on the page in question.
  • The diversity (updates and new pages) on your site as a whole.
  • User feedback that you’ve received through reviews or comments on external sites like Facebook or TripAdvisor (or similar).

In addition to this list of factors, Google also considers links pointing to topics relevant to the one you’re seeking more information about (this is known as link “diversity”). In other words, if you have lots of links from different sites pointing at pages about puppies, but none that link directly back towards pages discussing dogs generally then it’s likely this will negatively affect how well these pages rank for dog searches too!

For some further reading on possible E-A-T evaluation signals, check out this post from Search Engine Land.

What is an Expert?

  • Expertise: The person is considered an expert in their field.
  • Ability to explain the topic: Can they answer questions and provide information about the topic?
  • Ability to solve problems: Does this person have experience solving difficult problems related to their area of expertise? This can include fixing broken machines, creating new products or services, etc.
  • Ability to perform: Can they demonstrate what they know through taking action (i.e., performing a task)? This could be anything from fixing something broken, building something new or writing a book on how-to do things properly.
  • Ability to teach: Is this person able to explain concepts effectively so that others can learn how things work too? What does this look like in practice? For example, if you were teaching someone about how cars work would it make sense for them if all the information was embedded within one big paragraph or would it be better if each concept was separated out into multiple paragraphs so that readers could easily digest information without losing interest halfway through reading just because there were too many ideas presented at once (which can happen when people read long paragraphs).

What is Authoritativeness?

Authoritativeness is a quality that Google considers when ranking pages—a way of determining which ones are more relevant for particular searches.

Authoritativeness is the degree to which a source is likely to be consulted by your target audience. The higher this value, the more likely your page will rank well in search results. For example, if you’re writing an article about how to grow tomatoes and you want it to rank well on Google, it’s important that you cite plenty of sources (such as books or government agencies) that are considered trustworthy within the context of tomato growing or gardening in general.

This is because Google considers the source of your information to be an important part of its ranking algorithm. If you’re writing about how to grow tomatoes and your sources are mostly unreliable websites that are known for writing inaccurate or misleading articles, Google will likely give your page a lower authoritativeness score and rank it lower than pages with more reliable sources.

What is Trustworthiness?

Trustworthy content is the cornerstone of a strong E.A.T SEO score, but it’s not everything. Google also looks at factors like the quality of your links and review sites, as well as how much engagement you get on social media.

Google E-A-T SEO and how it affects your rankings

The more trustworthy you appear to be, the better off you are in Google’s eyes.

To find out how your E.A.T SEO score stacks up, you can use Google’s own PageSpeed Insights tool to get a free report on your page. The tool lets you see how many backlinks you have, and it gives recommendations for improving them.

Use the following tips to improve your website’s E.A.T rankings on search engines.

To improve your E.A.T, you should:

  • Use a variety of sources to build your content. Don’t have just one page of information about a topic; instead, provide multiple pages and even write about it in different ways on those pages.
  • Link internally within your own site so that users can find related information or resources quickly and easily. This will also help you avoid duplicate content issues.
  • Use media like images or video to give readers something more than just words to engage with and retain in their minds for later reference.
  • Have many different types of pages at all levels so people can find what they’re looking for faster than if they had only one type available (elements like search engines are designed around this concept).


If you want to improve your website’s E.A.T rankings on search engines, the best thing you can do is use the following tips: create quality content that is unique and relevant to your audience; build up your credibility through social media; and make sure that the information on your site is trustworthy by using legitimate sources.

We help businesses succeed online! Want to discuss how we can increase your E-A-T SEO score? We can make you an authority in your field! We offer different SEO packages for all business sizes and types, and we’re here to make you popular!

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