Keyword research is one of the most important steps in creating an effective content strategy. But it can also be one of the most time-consuming. Luckily, we’ve got some tips that will help you find the perfect keywords in under an hour!
Step 1: Brainstorm and Create a List of Keywords
You can do this by brainstorming keywords and then creating a list of them. You can also use a keyword research tool to help you come up with ideas. The right tool will help you check for keyword competition, popularity, uniqueness and difficulty.
You should put your chosen keywords into an Excel spreadsheet so that they’re easy to sort through later on when making decisions on which ones to use in your article or blog post.
Step 2: Find a Niche
As a writer, you’re probably already familiar with the concept of a niche. A niche is the area of interest that you are targeting. It’s the market you are targeting. It’s the audience you are targeting. It’s also your topic, industry and product – everything that makes up your business model really! It also helps you pin down niche keywords that are high traffic, low competition. Niche keyword research should deliver highly targeted traffic that is likely to convert.
In other words – it’s everything!
Step 3: Check Out Your Competitors’ Keyword Strategies
Using a tool like SEMrush will allow you to see your competitors’ keywords. SEMrush is an all-in-one SEO tool that gives you a lot of information about other websites, including their backlinks, social media rankings, and more. It also lets you look at their organic traffic and search engine results page (SERP) listings for specific keywords.
Once you’re in SEMrush and have found a competitor who seems like they are doing well in Google SERPs for relevant keywords, click on them to find out what they are ranking for and how they are ranking. You can use the “Keyword Position” or “Top Organic Keywords” tabs to see what keywords they rank for on Google first page results:
From here, it’s easy to find longtail keyword phrases that may not be as competitive but could still drive good traffic if used correctly!
Step 4: Check Out Related Keywords Ideas from Google
- Google’s related searches are a great way to explore keyword ideas and do keyword research on the fly. If you search for a specific phrase and look at the “People also ask….” section, you can see other relevant terms that people have searched for.
- Google also provides related queries, similar pages and sites that appear in their search results when someone types a phrase into the search bar. This is another good source of keywords to consider targeting because they have already proven themselves as popular topics within Google itself!
- You can also use similar images from image search, which will show up when you type an image URL or upload one onto it. If someone else has uploaded an image with similar content as yours—or even just part of your content (like if you had an infographic about how many apples are in one tree)—then this could be a great way to find more keywords ideas that relate to it!
Step 5: Check Out the SEO Power of Your Keywords
Once you have identified your keyword, the next step is to check out the SEO power of your keyword. This can be done using various tools like Google Keyword Planner, SEMrush, Ahrefs and Moz Keyword Explorer. You should also use Keywordtool.io which is an easy-to-use online tool for finding keywords without much hassle.
READ: What is SEO / Search Engine Optimization?
Step 6: Monitor Your Optimization Progress with AWR Cloud
After you’ve chosen your keywords and used them in your ad drafts, you can monitor their performance with AWR Cloud. This will allow you to see how well they’re performing in terms of clicks and conversions as well as how much money they’re generating for your business. It’s also helpful for seeing how much traffic your competitors are getting from the same keywords. You can then use this information to make changes to your ad copy or landing page that will help boost click-through rates (CTRs) and increase conversions.
Step 7: Analyze the Best Performing Content for Each Topic
Now that you’ve identified the topics and subtopics, it’s time to find out which ones have the highest level of search volume. This is an important step because your topic list will be based on what people are searching for online.
To do this:
- Use keyword research tools like SEMrush, Ahrefs and Google Keyword Planner to find the best performing content for each topic.
- Use the best performing content to create new content around similar topics.
Step 8. Identify Keyword Themes to Plan New Content
The eighth step is to identify keyword themes to plan new content. After you’ve identified the high-value keywords, from your keyword research, that describe your ideal customer, you can begin planning new content around them.
- Use your list of keywords to write a blog post or article with one or two paragraphs per keyword in mind (think: “What are the top five reasons why people should buy this product?”).
- Link each paragraph back to one of the longtail keywords you found earlier on Google Keyword Planner or another tool (and make sure they’re part of each link!).
READ: How to Design a Website? 10 Tips on Effective Website Design
When writing these paragraphs, keep the following in mind:
- Write for humans first—you don’t have time for filler words like “um” or “uh.” Write clearly and concisely so readers know what they’re getting into before clicking through.
- Use bullet points instead of paragraphs when possible (not every piece of content needs an introduction; if yours does, try using just a few sentences instead). This will keep readers from losing interest before even reading past the first paragraph!
- Include links where appropriate; this way people can read more about a topic without clicking away from what they were originally looking at online.
Step 9. Add Relevant LSI Keywords to Content
LSI keywords are long tail keywords that relate to your main keyword.
These related words and phrases are used to add meaning and context to your content, making it more search engine friendly and helping you rank higher on the search engines. For example, if you were writing about a recipe for chicken curry, LSI keywords might include: chicken recipes, Indian food recipes, curry chicken recipe.
Using the steps above you can save yourself hours in keyword research.
If you’re looking to save yourself hours in keyword research, follow these steps below.
- Use Google’s Keyword Planner to find the most popular keywords for your website.
- Use Ubersuggest or Keywordtool.io to find related keywords that aren’t as competitive and have less searches per month (the more searches per month it has, the more competitive it will be).
- Use Keyword Sheeter or Long Tail Pro to split up those long-tail keywords into shorter ones (like if you had a keyword with “mobile phone cleaner app” on it and want “phone cleaner app” instead).
- Use a tool such as Rank Tracker to see how many people are searching for each of those keywords on Google (or any other search engine). If one of them has no competition but has a lot less searches compared to others then this is most likely where your keywords need some improvement!
Conclusion
The keywords you find are crucial to your website’s success. They help people find your website and understand what you offer. When you use the right keywords, it will be easier for people who are searching online to find your site in search engines like Google.
We know it can seem a bit daunting at first. There’s a lot of moving parts when trying to hunt down the perfect keywords, but they are out there! All of our SEO plans come with Advanced Keyword Research and Tracking! We can help you plan, execute and deliver your keyword strategy in an ethical, human-first approach.
