5 Best SEO Tools to Get Rankings

When I say “SEO”, you probably think “keywords.” And that makes sense! Keywords are still a key part of the SEO process. But when we talk about the best SEO tools, we don’t mean tools for keyword research. We mean tools for ranking higher in Google, whether with keywords or other strategies. The best SEO tools help you rank higher. They might help you with keywords and content, but they almost always do more than that. So if you need to rank higher in Google, check out these 5 amazing SEO tools! Also don’t forget our very own Free SEO Health Check!

5 of the Best SEO Tools!

The best free tools for SEO.

Google Keyword Planner

Google Keyword Planner is one of the most useful and best SEO tools out there. It gives you insights into how many people are searching for a certain keyword, what they’re searching for, and how much competition you’ll have in the search rankings.

Using this tool will help you figure out how to optimize your content so that it’s more likely to show up in Google search results. For example, let’s say you want to write a blog post about “dog sitting.” You can use Keyword Planner to see how many people are searching for that term every month—and then create content around those terms. This way, when someone searches using those words (like “dog sitter”), your blog post will appear near the top of their search results!

Screaming Frog

Screaming Frog is a free crawler that can be used to find broken links, duplicate content, and the level of your website’s optimization for speed and mobile. It also includes an SEO Spider feature which will allow you to extract data from individual pages on your site. This tool is amazing and is one of the best SEO tools around.

The tool has several different crawl options including Quick Crawl (for small-scale sites) and Deep Crawl (for large sites).


SEMRush is a great tool for getting insights into your competitors’ organic search performance. You can see how many keywords they are ranking for, what their organic traffic is, and what keywords they are bidding on. This tool is especially useful when you want to know who your top competitors are. Because of this, it is one of the best SEO tools around.


Ahrefs is a great tool for finding backlinks, but it also has many other features. It’s one of the most powerful SEO tools on the market, and it’s definitely worth checking out if you’re serious about SEO. The best part? Ahrefs is free for up to 100,000 pages indexed per month (with an annual subscription).

Best SEO Tools for Keyword Research

If you’re looking for more than just backlinks information, Ahrefs might be perfect for you. Here are some things it can do:

  • Find keywords and their search volume
  • See competitor domains’ rankings and estimated traffic
  • Check your website’s broken links


Moz is an SEO tool that provides you with valuable information about your website. It gives you a clear picture of how your site is performing in the search engines, and whether it needs any improvement. The tool also helps you find the best keywords for your website, as well as shows you how people are searching for those keywords so that you can create content on them. If you’re looking to get started in SEO, Moz is a great choice since it’s easy-to-use without being too simple.


I hope this helps you level up your SEO game. I know it can be confusing to figure out which tools are the best to use, but these five will certainly help you get off on the right foot. When in doubt, remember that Google Keyword Planner is always a good place to start, as it’s free and gives you lots of valuable information about how people are searching for your products or services.

If any of these other offerings sound like they might fit better into your specific situation than what Google offers (maybe you need more robust keyword analysis), then give those a try too! But why not start with Be the Square’s amazing 32 point comprehensive Free SEO Health Check!?

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