Long-tail keywords are keywords or key phrases that describe a piece of content such as an image, video or article.
From a consumer’s perspective, you use long-tail keywords when you perform a voice search or a manual search through a search engine website.
A long-tail campaign that includes words that are search engine optimized gives you a resource of words people are using to lead them to your website.
While long-tail keywords get less search traffic, they have a higher conversion value because they are very specific.
The rule of thumb when writing a long-tail keyword is this: the longer and more specific the search terms are, the higher your chances of converting.
Long-tail keywords help your content stand out in emerging markets on the internet.
Lets put it in perspective:
Chris Anderson discovered that the true shape of demand, not filtered by the economics of scarcity shows a very long tail (see picture above).
According to Chris Anderson, demand exists for virtually every niche, although this demand can become very small. The wideness of the internet thus makes your niche product profitable and the ranking on long tail keywords important.
How Do I Write A Long-Tail Keyword?
Again, you will use your main topic to define your long-tail keywords.
For example, if you’re blog is about selling women’s clothing online, you’re long-tail keywords must focus around that topic.
Long-tail keywords are only profitable as long they closely resembles the product you’re selling.
A long-tail keyword is part of a bigger picture.
A long-tail keyword must correlate with your main topic.
For example, lets say you are writing content about SEO services that you offer in Fort Lauderdale.
Now, you need to tag the images in the photo with different long-tail keywords that relate with the main topic, which is SEO.
Rule of thumb when using long-tail keywords is to slightly modify each term for each content.
For example, the list below features acceptable long-tail keywords that relate to SEO but also are descriptive of the theoretical images mentioned above.
-SEO services in Fort Lauderdale
-SEO marketing in Fort Lauderdale
-SEO and social media services in Fort Lauderdale
-Marketing strategies in Fort Lauderdale
-Social Media Management in Fort Lauderdale
Notice how each of these long-tail keywords are descriptive and relate to the topic at hand which is
SEO words must be included in your long tail keywords.
Do Long-Tail Keywords Affect Your Website’s Ranking?
Long-tail keywords are favored in emerging markets because its easier to increase your website’s ranking in a search engine results page when you use them.
Long-tail keywords are one of the signals Hummingbird, Google’s algorithm, in conjunction with RankBrain, uses to determine your website’s ranking.
For example, lets say you are searching for barber shops in Fort Lauderdale.
As a user, you would actually enter ‘barber shops in Fort Lauderdale’ which is a long-tail keyword in the search field.
When it comes to your search results, you’re expecting to see a list of perspective barber shops in Fort Lauderdale.
Thus, you as the owner of a barber shop in Fort Lauderdale, should be implementing the long-tail keyword ‘barber shops in Fort Lauderdale’ into your meta data such as titles of images.
Search engine bots that are crawling your website will read the long-tail keyword and use that information to rank your website when someone is searching for ‘barber shops in Fort Lauderdale.’
It is much easier to rank for long tail keywords than for more common keywords.
Long-tail keywords also affect buying behavior.
Data has shown that consumers who use long-tail keywords to search for a product or service are more likely to buy said item when they visit your website once it appears in a search engine result page.
Can Long-Tail Keywords Help My Sale Goals?
Again, long-tail keywords affect consumers purchasing behavior.
Long-tail keywords are longer and more specific keyword phrases that visitors use when they’re closer to buying.
Long-tail keywords are valuable for businesses who want their content to rank in organic search engine result pages.
Consider this scenario. You specialize in cosmetics that specifically hides acne, hyper pigmentation and other skin issues.
There are many other websites that also sell cosmetics making it difficult for you to appear in a search engine result page.
However, when you use a long-tail keyword like ‘concealer for hyper pigmentation,’ ‘cover up for razor bumps,’ or ‘concealer for acne marks’ to describe your content, the likely hood of your webpage appearing in the search engine result page increases.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there.
To do this you must put yourself in the mind of a consumer who needs your product or service.
Ask yourself the following questions:
-Why would said person be searching for your product or service?
-What issue would she be trying to resolve that would bring her to your brand?
You’re going to draw less traffic with a long-tail keyword than you would with a more common one.
However, the traffic that you do draw will be more precise. This traffic is targeted and more likely to make a sell.
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