Web design is constantly changing.
Web design continues to evolve because its end goal is to obtain a state of complete user friendliness for visitors.
According to recent data, typography, color and navigation patterns lead the way in web design, giving your website a modern appearance.
Read below for the latest trends in web design that users can’t get enough of!
Trend: Typography in Shared Spaces
In web design, a rule of thumb is to not extend lettering across multiple elements. The unwritten practice was followed for years because it doesn’t disturb a web design’s readability.
Web designers have forsaken this practice, creating typography with extended lettering across multiple elements. The reason behind this shift is simple—when paired with unique typefaces or oversized fonts, typography in shared spaces can be impactful without losing its readability.
Typography in shared spaces is a visually interesting way to pull users across content and create flow in the design. Typography in shared spaces pulls your focal point to the design because of added emphasis on the typeface.
The layers of multiple spaces it creates draws attention to the words. Typography in shared spaces might stretch across two boxes in a split-screen aesthetic or encroach on the space of another design element such as a photo.
Typography in shared spaces must focus on visual flow. Think about what parts of the design are most important for users to see to create a layered background and lettering effect.
Learn more about the trend, and see even more examples, plus a primer on working with split-screen designs.
Recommendation: To make best use of typography in shared spaces, you’ll need a message and an image and background pair with similar coloring. Experts say stick to black or white lettering in the background. Its important that your image and background have similar colors so the type can be easily read across the entire canvas.
For more information: Examples of typography in shared spaces in web design.
Trend: Poly Shapes
From shapes that fill the entire design to simple overlays to corner effects, web designers frequently incorporate poly shapes in their projects.
A poly shape or polygons are shapes that are defined in elementary geometry as a “plan figure that is bounded by a finite chain of straight line segments in a loop to form a closed polygonal chain.” Polygons are typically flat, two-dimensional shapes, although in website projects some polygons animate move and seem to have more 3-D characteristics.
The shapes can have any number of sides or orientation, can be filled or hollow and can have paths and strokes that intersect.
Polygons can be used for divots or user interface elements, as a tool of navigation for your website or to provide visual interest to accompany other image.
Recommendation: You can add poly shapes to almost any design outline such as over video or photos and with any color or typography palette.
For more information: Examples of poly shapes or polygons in web design.
Hats off to Spotify for making gradients popular in web design again.
Spotify incorporates gradients in its visual identity.
Gradients are appearing everywhere and in every way imaginable – backgrounds, as color overlays and in user interface elements.
2017’s version of gradients is different from what you may have expected.
Now, gradients are more subtle and fade to black or white. These gradients are bold and often include two colors.
Recommendation: Monotone gradients often work best for smaller elements and two color variations add the most pop to large design pieces.
For more information: Examples of gradients in web design.
Trend: Bold Color
Big, bold color choices seem to be everywhere. Vivid backgrounds, bold buttons and accent colors give your eyes a place to land in between reading content.
In web design, one of the biggest trends in color are neon colors and colorful fonts.
Recommendation: When it comes to using bold coloring in web design, your goal should not be to over stimulate your reader.
Here are some suggestions to help you include bright colors in your web design:
-Incorporate the brightest colors from your brand’s palette.
-Make a statement with color.
-If you’re hesitant about using bright colors, use it as an accent color sparingly.
-A great way to include bold color is to use it as a hue in photos.
-Mix and match bold colors with black and white for maximum impact.
-Use color with intention and purpose.
For more information: Examples of bold color in web design.
Trend: Experimental Navigation Patterns
While it is not always recommended to mix up navigation patterns and stray too far away from menus that are anchored to the top of the screen, it can work for some website designs. 2017 has been the year of experimental navigation, with plenty of websites using side navigation and bottom navigation.
Other websites have bucked tradition, forsaken a traditional menu located on the top of your homepage for a more fresh and unique take on hidden, scrolling and pop-out options for menus.
The only way you can decipher whether or not an experimental navigation pattern is working for your website is to view your site’s analytics. Your metrics will tell you whether or not visitors are staying on your page after you’ve included the new feature.
Recommendation: The trick in experimental navigation patterns seems to be that navigational elements still need to have prominence on the home screen. Experts suggest that you balance the process. For example, make experimental navigation pattern larger than normal if it’s located in an unusual position on your homepage. Also, use other visual cues to show visitors what to do next.
For more information: Examples of experimental navigation patterns in web design.
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