Why Should I Use Squarespace?

Have you been searching the web for a website builder? If you keep coming up short, have you considered Squarespace?

When it comes to offering web services and applications, Squarespace is the top choice.

The Webby Awards dubbed Squarespace as the winner of the best website for web services and applications in its 2017 People’s Voice Award.

But do you know about all of Squarespace’s benefits? There are many factors to consider when building a website.

Let’s get to the bottom of Squarespace and whether it’s right for you through a brief history.

Squarespace was developed in 2004 by Anthony Casalena. Casalena launched Squarespace after he tried other web page publishing services that didn’t live up to his expectations. He wanted to develop an all-in-one website publishing solution with the  following mission statement:

“Squarespace makes beautiful products to help people with creative ideas succeed.
Our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses – to share their stories and create an impactful, stylish, and easy-to-manage online presence.

Since 2004, Squarespace has helped millions of businesses create a presence online. According to Datanyze, Squarespace has given businesses a 2.38 percent market share. For your business, that translates into a potential opportunity to increase your brand’s visibility.

DOES SQUARESPACE EMBODY THE ELEMENTS OF WEB DESIGN?

There are several factors you need to consider when selecting a website platform.

Upmost and foremost, a website platform should provide a visually stimulating experience for your end user and allow your business to outshine competitors’ websites.

Choosing the right website platform to create and build your website is a crucial decision for any business. There are many questions you must consider when searching for a website builder.

-Is this website platform able to deliver your brand’s message clearly?

-Do you need a web designer?

-Or, can you manage a website if it has a user-friendly dashboard?

All website designer platforms have their own strengths and weaknesses. You must be honest and ask yourself which factors are more important to you. At the same time, you must be aware of the principles of web design.

Your goals must align with the elements of web design that include:

-Website navigation

-User experience

-Visual that includes font, color, images, and videos

If they’re not cohesive with each other, a potential customer will not have a good user experience with your website. You’ll need to identify which of these website building platforms are crucial to your business.

Again, the purpose of a website is to help your online presence represent your company’s voice.

Squarespace embodies the saying, “What You See Is What You Get.” According to Fortune Magazine, Squarespace is one of the “Best Places to Work.”

The platform follows a drag-and-drop system that employs the latest CSS, HTML and Javascript technologies.

Squarespace also offers beautiful, modern templates that are fully customizable.

As a content management system, Squarespace is very user-friendly and allows you to format and save your content in easy ways.

To help you decide if a Squarespace website is going to help you and your business grow, I’m going to walk you through the different aspects of the Squarespace platform.

Keep reading to find out  going to help or hinder your online identity from a professional Squarespace web designer perspective.

What Are The Pros Of Using A Squarespace Template?

Squarespace has a range of modern, clean, fresh website designs that are visually stunning and responsive.

Squarespace templates offer creative elements in their templates that make your website standout. Some templates offer a rotating header image. Others offer a parallax scrolling image which is a 3-D effect that takes place when you scroll over an image.

Knowing how you want your brand message to be perceived online will help you choose the right template from the start.

This knowledge will give you the opportunity to grow with your business—whether that means more sells online or in-store.

When designing a website, you really need to know which functions and design elements are important to you.

Squarespace templates are mobile-friendly, meaning they are adaptable and can be viewed on all types of mobile devices. Having a website that is compatible with mobile devices is imperative to your ranking on RankBrain, the third most important component that’s part of Google’s algorithm, Hummingbird.

Squarespace has a website template in various styles for all types of services–whether its in travel, fashion, food or drink.

Squarespace is regularly cited as one of the best websites for creating portfolios because of its visually stunning templates.

If you’re a photographer and you’re looking for a website design that showcases your portfolio in a sophisticated, modern way, there are several Squarespace templates that will bring your artwork to the forefront.

Squarespace templates are designed to convert customers in fields like real estate, fine dining, and music.

When you select a Squarespace template that’s for professional services, you are setting up your company for future success.

Professional service templates on Squarespace feature a call-to-action button such as “Get A Quote,” “Contact Us,” or “Learn More.”

When you’re ready to start selling your products online, Squarespace has website templates that are specifically for e-commerce.

Squarespace gives you metrics through its dashboard so you can increase your conversions. Squarespace allows you to make secure payments for goods or services online, keep track of stock levels, and monitor your customers’ behavior on your website to increase conversions.

The Squarespace design team is constantly updating its templates to keep up on the latest SEO and online trends in the marketplace.

Unlike other website platforms, when Squarespace introduces a new feature or elemental design aspect, you don’t need to manually update it. Squarespace automatically updates its platform so your website will be current functional, and secure.

Pro 1: Is Squarespace A Closed System?

Squarespace is run on a closed platform which lessens your website’s chance of being susceptible to a cyber attack.

But what does that mean?

When you create a plug-in and then attempt to integrate it into your website, it must be thoroughly tested.

A plug-in is created by a third-party developer. A plug-in integration is capable of breaking the functionality of your website or compromise security. Hence, why Squarespace only supports integrations that they develop.

Squarespace doesn’t allow customization options making it a stable platform for a secure user experience. Squarespace currently has a large selection of integrations to help develop your website.

Pro 2: Is Squarespace SEO-Friendly?

Squarespace templates are built with SEO in mind. They incorporate SEO best practices into the front and backend of the designs. Thus, search engines such as Google consider the platform as optimized for SEO.

Squarespace ensures that your website can be indexed easily. When your website’s content is indexed by Hummingbird, it improves your ranking in RankBrain. Again, this all contributes to Google’s algorithm that functions like an ecosystem.

You want your website’s content to be indexed so it appears in search engine results page, SERP. When your website appears in search engine results this increases your chance of attracting more traffic to your website.

However, there are limited restrictions on which SEO techniques you can implement on a Squarespace template.

For example, you can change an individual page’s title and URL slugs. But you cannot change a page’s individual meta description after you’ve written content for it.

Through first-hand experience, we’ve found that Squarespace websites are they are indexed by Google within the first week of launching. This is rather unbelievable considering a month is standard practice.

Pro 3: Is Squarespace An All-In-One Solution?

Squarespace offers an all-in-one solution to web design. When you build a website on the Squarespace platform ever component is readily available to you.

Squarespace offers you many web design templates, a content management system, web hosting and even a domain name registration all bundled together.

With other website design solutions, you need to register your domain with a domain name provider, find a hosting package that suits your business needs, buy a template and find a content management system.

Pro 4: Is Squarespace Optimized For E-Commerce?

When it comes to e-Commerce, Squarespace can have you up and selling your products in no time.

The Squarespace website builder has an intuitive e-Commerce platform that helps online retailers sell their products efficiently and effectively.

Squarespace has a built-in analytics that documents a user’s shopping activity. The platform automatically sends receipts to your customers.

Squarespace offers cart abandonment or cart recovery, a process that saves a user’s shopping history even after they’ve left your website.

The platform also offers a real-time shipping calculator and abides by each state’s tax rules.

Squarespace gives you the ability to print packing slips and inventory management.

Squarespace gives you three forms of payment which are Stripe, PayPal and Apple Pay,three of the biggest merchants in the business.

Pro 5: Is Squarespace Secured?

Squarespace comes with built-in security, offering HTTPS connections so you can have an encrypted, secure connection with your business.

Will You Join The Squarespace Team?

Squarespace is simplified beauty. The platform’s modern, contemporary, clean templates are all designed specifically to be responsive for all screen sizes.

If you don’t require a custom app or plug-in integration, we recommend building your website on the Squarespace platform for an all-in-one solution that will showcase your business in the best possible light.

NEED HELP IN CREATING A WEBSITE ON SQUARESPACE? WE CAN HELP!

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We have more helpful articles on web design, SEO, social media marketing, content strategy and video marketing. Follow Carla St. Louis, our in-house Content Strategist. Follow Be The Square on LinkedIn, Facebook and Twitter for more information on useful internet marketing strategies.

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