Social link signals are used to determine your website’s ranking. Link building is among the top tasks required to improve search ranking and traffic volume. Search engines assign value to links.
Link building is an art form. For search engines that crawl the web, links are the streets between pages.
Search engine bots use sophisticated link analysis to discover how pages are related to each other and in what ways. Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-related factors.
To earn trust and authority with the engines, you’ll need the help of other link partners. The more popular, the better.
How Can Anchor Text Improve Your Ranking?
One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can see examples of this in action with searches like “click here,” where many results rank solely due to the anchor text of inbound links.
Can Social Sharing Benefit Your Website?
The last few years have seen an explosion in the amount of content shared through social media platforms such as Facebook, Twitter, and Google+. Google began to incorporate a huge number of social signals into its search results. Search engines treat links you share from social media platforms differently than other types of links. Social sharing and its effects on search has changed ranking since 2011. Social shares include Tweets, Likes, and Plusses from social media platforms.
Someone with a large social circle, who shares a lot of material, is more likely to see that material (and her face) promoted in search results. For publishers, it’s beneficial to have your content shared by these highly influential folks with large social followings. This is especially true of content shared on Google+.
Does Localized Popularity Matter?
The concept of “local” popularity, first pioneered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website sells dog houses, a link from the Society of Dog Breeders matters much more than one from a site about roller skating.
How Can Natural Editorial Links Help You?
Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it.
How Can Manual Outreach Link Building Help You?
Earning links from highly-trusted domains such as universities, government websites and non-profit organizations, can result in a significant boost to this scoring metric. Trustworthy sites tend to link to other trusted sites. The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest. Examples include filling out forms for submissions to a website award program or convincing a professor that your resource is worthy of inclusion on the public syllabus.