Keyword research has the power to dictate the traffic that comes to your website.
Keyword research is important for creating long-tail keywords for meta data.
Compiling a list of long-tail keyword variations is a laborious and intense part of SEO. It involves having some type of knowledge about a specific industry in order to generate the best long-tail searches.
A pivotal aspect in conducting keyword research is knowing which free tools are available online that will do the job accurately for you.
A strong call-to-action involves keyword research. Thus, keyword research affects the buying behavior of consumers. In fact, long-tail keywords are often praised for their ability to connect a potential consumer with a product or service.
According to Neil Patel, there are a few hacks you can incorporate into your content marketing strategy to help you with keyword research.
Continue reading below for more information about 7 tools you can use to improve your keyword research recommended by Patel. These tools will help you create more effective long-tail keywords for your marketing efforts.
Why Should I Use On-Site Search Tracking In Google Analytics?
Wouldn’t it be great if you could see a list of the questions or keywords people enter in your website’s search field?
You can take advantage of Google Analytics on-site search tracking tool by following the steps below:
-Click on the “Admin” link at the bottom of the left-hand sidebar.
-Look for the “View” column on the right. You’ll click on “View Settings” underneath.
-Scroll down to the “Site Search Tracking” option and enable it.
Now, new search queries will start pouring in over the next few weeks.
You can view the keywords visitors are entering in your search field through Google Analytics. Google Analytics can show you the questions people are searching for when they enter text into your search field.
When someone types a question or keywords in your website’s search field its usually because they can’t find what they’re looking for. This means a visitor may see that your brand or website relates to his issue, but for whatever reason the information he is searching about isn’t readily available.
People are typing these ideas into your search bar because they can’t find what they’re looking for. They’re interested in your service or product. And the content might be on your site somewhere but they can’t find it.
This information is useful for your brand’s sale goals because it gives you an idea of what people are searching for on your site. Recall people are coming to your site based on the search they enter in a search engine such as Google.
When you create quality content for your targeted demographic based on keyword research, your website will appear in search engine results page, which will bring them to your homepage.
For example, if you notice that visitors to your website are constantly searching for information on how to use cover-up to hide razor bumps or hyper-pigmentation, you need to create content on your website that answers that question.
These curated list of ideas are your prime target keywords that have to power to attract your targeted audience to your website.
30 percent of people who visit your website will use your on-site search function to find answers. Visitors who use that function are 5x more likely to convert. Thus, visitors who search for a question or information using your website’s search field are more ready to make a sale, whether that means buying your product or service.
If your business specializes in plumbing repairs and services you may see the following questions appear in your website’s admin dashboard:
-Do you fix kitchen sink?
-Do you install water pump?
Notice how some of the texts are written as questions while others are written as keywords. A visitor will utilize both methods to search for a specific service on your website. When a visitor to your website types words into the search field, she is participating in keyword research.
To view your on-site search history on Google Analytics go to “Behavior,” then “Site Search,” and finally to “Search Terms.” Now, you’ll be able to see exactly what people were searching for.
You’ll start to notice trends such as common keywords your visitors are searching. Again, use this information as an indicator of the type of content that should be featured on your site. Start with the most popular keywords first. If you already have content around the popular keywords that are shown in your metrics, bring that specific content to the surface of your website. Make it more visible by perhaps creating a landing page for it.
For example, lets say you’re the owner of a digital marketing firm and notice that the most popular keywords visitors search on your website have to do with questions and answers about digital marketing. Take the 20 most searched questions that relate to a digital marketing firm and turn it into a landing page for Frequently Asked Questions that is visible in a dropbox menu on your website’s homepage.
A broad keyword gives you a ‘roadmap’ to follow. You can research all kinds of long-tail keyword variations related to the broad topic.
Are You Using Google To Research Long-Tail Keywords?
You should get into the habit of using Google to conduct a long-tail keyword research.
Let’s say you performed a keyword research for the term ‘long-tail keywords’ through Google’s search bar.
When you enter ‘long-tail keywords’ into Google’s search field, the results gives you a picture of the most common searches that people performed before, during, and after queries like this that included the term ‘long-tail keywords.’
These are related searches that other people entered into Google’s search. These results are subtopics of the original search ‘long-tail keywords.’ Google displays these search results because its algorithm, Hummingbird, notices that these keywords are too broad.
The list of related searches that Google gives you are long-tail keywords in itself. The results you find in the “People Also Ask” section in Google are long-tail keywords or related subtopics of your original search topic from Google. When you click on one result, Google will automatically generate more questions based on the one you clicked, giving you an unlimited, auto-generating list of common questions.
What Are Suggested Keywords?
Suggested keywords, or seed keywords, are a list of words generated people are searching that relates to the topic someone is searching in Google’s search field.
Seed keywords let you to discover keywords and queries that real people are searching for. They also give you information on user intent and volume. Thus, seed keywords gives you the opportunity to generate tons of long-tail keywords.
You can use Seed Keywords, a free tool, to help you grow your keyword list. This technique is recommended if you’re someone who can get a large portion of your email list to try it out.
Here’s how it works:
-Visit the website, Seed Keywords.
-Go to “Creating My Scenario” for a search query.
-For example, “what would you search for if you wanted to start your own website?”
-Give the unique URL to your list of contacts and watch your keywords list grow.
You can share your link on your website, email, and social media. Your keyword list will automatically populate based on the answers. If you can get a large portion of your email list to try it out, you can build a real list of the most common searches performed.
How Can ‘Answer The Public’ Help Keyword Research?
Answer The Public gives you a quick keyword research that can be used to create long-tail keywords. You can find common customer questions through the website, Answer The Public.
Answer the Public is similar to the ‘People Also Ask’ feature provided by Google. They are both resources for finding new topic ideas. You can make a curated list of questions surrounding a topic directly from the minds of your customers.
How it works.
-Go to Answer The Public and enter a broad topic into the search bar.
-Select the country that you want to target and click on “Get Questions.”
The initial list of results will be shown visually. Its recommended that you select “Questions” and then “Data” to filter past the complicated graphics in order to read the data.
You will see three types of results which are question-based results, preposition results and idea-based results. The question-based results are often perfect content topics. The preposition results can be used as long-tail keywords.
How Can Google Keyword Planner Help Keyword Research?
Get competitive data with the Google Keyword Planner. Google Keyword Planner can help you leverage the hard work performed by your competitors’ websites.
Here’s how this process works.
-Login to AdWords and select the first option on the Google Keyword Planner.
-Instead of filling in the search bar with your own URL or potential keywords, you’re going to provide the URL of a competitor’s website.
-The results it provides will include a list of their own topics and keywords.
-Navigate to the ad group ideas tab to get grouped results. These results are specially-crafted keywords that your competitor is already using. Now you should be, too.
Using Google Keyword Planner helps you create more specific long-tail keywords. The tool also shows you the existing search demand for each keyword you are researching.
How Can Bulk Keyword Generator Help Keyword Research?
Bulk Keyword Generator is a tool that can help you build localized long-tail keywords. It helps you increase your SEO visibility through localized keywords.
Long-tail keywords are important because consumers generally use them when they are on their mobile devices. Local and mobile searches are marked by long-tail keywords. Data shows that long-tail keywords are growing by 146 percent annually.
You can use Bulk Keyword Generator to generate localized long-tail keyword lists.
When you’re building a localized list of long-tail keywords you need a tool that’s made specifically for
Bulk Keyword Generator is great for finding answers to real time local queries that users are actively searching for.
How it works.
-Go to Bulk Keyword Generator and choose your type of business.
-Then specify the type of business you have within that selected industry.
-Enter your location.
-Select the “Generate Keywords” button to get a list of local keywords.
How Can SEMrush Help Keyword Research?
Another helpful tool in verifying your keyword research is SEMrush. SEMrush helps determine if you research is accurate and worth targeting.
How it works.
-Go to SEMrush to check out the organic and PPC potential of your keywords.
-Choose one of the keywords from your list and enter it into the search bar.
-Notice the trend data on the right-hand side.
SEMrush has many benefits.
It gives you insight on whether or not a keyword is actually trending. It also shows you a keyword’s popularity which is pivotal in appearing in organic search results.
The ‘volume’ tab helps you understand how many times people are searching for this keyword every month. Next, the ‘paid search’ tab gives you a clue into the average cost-per-click and competition level of your keyword. The CPC can help you gauge how much this campaign will cost you relative to the competition level and effort required.
SEMrush also gives you other phrase-match keywords to consider if the CPC and competition are too high for you. A phrase-match keyword is a phrase that expands on the original idea you typed in.
Often, the longer-tail versions have less competition. So they could be easier to rank for in the near future.
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