Facebook is a powerful tool for businesses to use to increase their audience reach and build engagement.
According to Facebook, the social media platform has a daily average of 1.32 billion active users, just for June of this year. The social media site has 2.01 billion monthly active users as of June 30. TheVerge.com says Facebook parlayed its audience into $9.3 billion in revenue and $3.89 billion in net income.
Because of its ability to reach a massive scope of people and encourage conversations, Facebook users represents a potential market of consumers, says Zephoria.com.
Ben Popper of the TheVerge.com refers to the 13-year-old social platform as “an advertising juggernaut.”
Based on these statistics, its in the best interest of a brand or business to utilize Facebook for advertising and marketing efforts.
However, getting noticed on Facebook has become difficult. The social giant changed its algorithm, making it increasingly difficult for your content, whether its videos, lifestreams, GIFs, photos or posts, to standout in the crowd.
An algorithm is a formula or set of steps used for solving a specific issue.
Facebook’s algorithm determines who sees your content and who doesn’t, says Paul Ramona of SocialMediaExaminer.com. Adam Mosseri, the vice president of News Feed at Facebook explained the method the social media platform uses to rank user content in the news feed.
Mosseri says Facebook focuses on four points to determine which content to feature. The steps are inventory, signals, predictions and score.
Marketers and brands can use many techniques from various industries that are effective at optimizing your content for Facebook’s algorithm.
1. Error Proof Your Content
If you want people to share your content on Facebook it should be free of errors, says SocialMediaExaminer.com. Posting content that includes grammatical errors or misinformation prevents users from sharing or engaging with you. Proofreading your posts minimizes your chances of someone posting negative feedback about your page. A track record of negative feedback causes Facebook to reduce your visibility on the site.
2. Write Content That Incites A Positive Feedback
‘What is considered a positive feedback on Facebook?’ Facebook interprets comments, likes or reactions as positive comments. The social media giant uses these forms of engagement to determine your post ranking, says SocialMediaExaminrer.com.
3. Create Memes, GIFs Or Infographics That’s Shareable
Shareable content refers to content that the majority of your audience is likely to share. This includes positive, fun, friendly, social content that are based in humor. This also includes informative content that relates to food, health, beauty or skincare, similar to the content that’s shared on Pinterest.
4. Create Posts That Encourage Engagement
The best way to spur engagement on Facebook is to give content that is relatable, exciting and informative. For example, videos of people in engaging in sports activities tend to get large reactions from Facebook’s audience. These sport activities include scuba diving, horseback riding, swimming, running and much more.
5. Create Posts That Expressive
Have you ever seen a Facebook post that tells a story? Posts that include clear, clean, video that shows a beautiful destination, art, or any visually appealing image prompts people to engage with your content.
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